How to find the best hair extensions…and why asking on a Facebook hair extension group won’t necessarily give you the best answer.
So, you’re looking for advice on which hair extension supplier is best, let’s face it, we’ve all been there at some point.
When you’re busy or overwhelmed with stuff to do, the quick and easy solutions are always the ones we lean into.
However, with certain aspects of your business this isn’t always the best idea, especially when the decision is potentially going to create the foundation of your business and effect the chances of success and failure.
Sourcing the best hair extension supplier for your business is one of the most important decisions you will need to make and yet 8 out of 10 posts on Facebook hair extension groups are by hair stylists asking, “what are the best hair extensions.”
You may be a hair stylist, hair extension specialist or a salon owner who is either:
- Just starting out
- Things may not be so great with your current supplier
- Looking to diversify the methods you use.
So, it’s understandable that you may assume the easiest and quickest way to find out is just to pop on have a cheeky scroll.
Then find a Facebook hair extension group with loads of members and ask for their recommendations…
but hold fire!
Because in this guide I’ll explain why this may not be the best idea,.
Plus, I know a much better way to find the best hair extension supplier for you.
But how do I know there are better ways than asking on Facebook groups?
You may or may not know, as well as being the founder of Angelslocks hair extensions I’ve also been a salon owner and hair extension technician for 25 years.
So, I’m also obviously a member of lots of hair extension groups.
However, just in case you wonder, I’m not there to self-promote for Angelslocks and that’s because I believe that self-praise is not recommendation.
I also believe it would be very unscrupulous of me to go on and recommend my own brand.
I mean the cheek of it, right?
Unfortunately, others don’t hold this view and so inevitably most of the time the first people to pop on to offer their recommendation will be people who either own a hair extension company or people associated with them such as sales reps.
Yes, they may say they are a stylist too and use the products but ultimately, they stand to gain if you buy what they suggest and so they’re recommendation is entirely biased.
An easy way to check this, is to type the person’s name into the search bar and see all of the lovely recommendations they give for the same company. Also, if you check out their profile, you’ll likely see how they are affiliated with the company they are recommending.
Another thing with Facebook groups is if you have time to scroll further down or type the names of the companies that are being recommended it’s very likely that you will see other posts saying the opposite of what’s been recommended by other people.
But what you’re really seeing is different people’s opinions and experiences which will only ever be half of the story and so you do need to be open minded.
Also, you don’t know anything about these stylists or what their interpretation of good hair is. You won’t know how professional they are or how experienced they are.
Some might love single drawn, and others may love double drawn. Some may cater for exclusive high-end customers and others may offer a budget range.
When it comes to hair extensions the price usually reflects the quality and someone who recommends on prices being inexpensive will likely not be using the same quality as someone who recommends hair that will be long lasting and of high quality.
So, everyone’s input will be undoubtably be based on a generalised opinion.
For this reason, you will very likely end up confused and no wiser.
One type of recommender I need to lastly mention who are guaranteed to pop up are the factory reps selling their wares.
Now some people see these and assume they’ve hit the jackpot and think they can buy from them and cut the middleman out.
Bonus, you may think!
But in reality, these are again biased as they stand to gain financially if you use the companies recommended and so the trust element is lacking.
Many of these people don’t even work directly for a factory as they work for a Trading Company who will just source hair from any old factory, so you’ll not even know what you’re buying or have any control of quality or consistency.
So now I’ve explained why you shouldn’t be relying on a Facebook group for recommendations here’s a way you’ll achieve much better results.
Firstly, the bad news is, you need to stop the Facebook scroll and do some solid research which is specific to suit your needs.
The good news is, I’ve set out how to do this to make it nice and easy.
1: Work out the type of customers you’re trying to attract then you’ll definitely narrow down your search.
This will mean sitting down and having a good old think about the customers whose hair you do, and which ones you enjoy working with the most and why.
Some questions to think about are:
- How much revenue do your “best” customers bring to your business.
- How often are they visiting you.
- What type of quality do you need to provide to keep these customers happy.
For instance, as I’ve already explained, there’s a distinct difference between attracting premium clients who want long lasting hair who don’t mind paying for it to clients who are on a budget who are looking for a cheaper option.
The answers to these questions will determine the direction that your business is going.
Then you can begin your search into companies that provide what specifically what you’re looking for by using the keywords for the type of hair extensions you would like to use.
2: Next you can refine your search by selecting the best 3-5 companies that you’ve found.
Next check out the reviews on google or on their websites and google.
Also check out the replies as someone complaining because their postman arrived late is no reflection on the company itself.
- The replies help to create balance to complaints that you never get to see on a Facebook group.
- It’s their right to reply and how they handle a complaint matters as every company gets them no matter who they are.
- All companies get to see their reviews and any decent company will respond.
3: The next thing to do is to visit their social medias to see how they come across as a company, plus you’ll get a feel of their general vibe.
Any legitimate company will always have a social media presence.
You also need to check that they have easy ways for you to get in touch so making sure their address and contact number and emails are displayed and easy to find.
If they are not, it may be that they don’t have the time, staff, knowledge or inclination to answer queries which is always a warning sign.
Give them a quick call or drop them an email.
Check do they answer their phones and how long they take to reply.
Plus, whether they seem helpful as you might need to ask them questions at first or need to contact them in the future, so you need to check out that they aren’t just a website with no easy way to get to speak to a human….this is so important!
Compared to jumping onto a Facebook group, you may be thinking this all seems like a hassle.
But I promise doing what I’ve said will give you a far better chance to find the supplier to suit you and your business.
Doing this will:
- Set you and your business apart from all of those hair stylists who didn’t put in the work.
- Increase your chances of success in finding the right supplier for you and not wasting time and money
- Eliminate risking having unhappy clients because you listened to an opinion of someone else who was serving a different type of clientele to you or had different product expectations to you.
Once you’ve done the work you will be able to relax and feel confident that you have made the best educated product choice.
Then you can get on with running your hair biz knowing you’ve personally taken control and sourced the best hair to suit your individual needs.