How hair extensions can transform your hair business.

How to transform your salon business by adding Hair Extensions to your list of services.

In the competitive hairdressing world, salons and hair stylists are always on the lookout for new ways to attract clients and increase revenue.

Although hair extensions have been around for quite some time they don’t seem to show signs of slowing down and are actually now one of the most popular services you can offer.

Adding hair extensions to your list of services can create amazing transformations for both your clients and your hair business.

Hair extensions can also boost repeat business plus position your salon as the place to visit in your area.

So grab a cuppa as we’ve put together some information to show you how offering hair extensions can really help to transform your hair business.

1. Hair extensions can help to attract a versatile range of clients

Hair extensions enable you to provide hair services to a much wider audience and add versatility to suit client’s requirements.

• Because hair extensions are available in varying methods they can be customised to suit client’s individual needs. Having something for everyone is a really great way to boost business.
• Often clients will have fine hair and want more volume. Others will fancy extra length or colour enhancement.
• Different methods will appeal to different age groups too so having a selection will help.

2. Hair extensions will help to increase revenue per appointment.

Hair extensions are a high value service that can significantly increase the overall revenue generated from each appointment. This can benefit your existing customers as well as bringing new customers to you as well.

• Upsell opportunities: Extensions can be upsold to customers who just need a few to fill in for volume or to add colour as well as full on transformations for length and volume.
• Long term profit opportunities: Regular maintenance appointments also mean that clients keep coming back, ensuring ongoing revenue which really can help your hair business to build and grow.

3. How you can really stand out from the crowd.

You may think there are lots of hair stylists offering hair extensions now in your area and you would be correct but…

there’s a massive difference between budget extensions and premium extensions that deliver on their promises, this is how you can be a cut above the others.

• Reliable Quality: Premium extensions look and feel like natural hair, leading to happier clients who will recommend you to friends and family.
• Return revenue: Did you know that by using high quality extensions it also means that clients will be able to reuse the hair extensions which means they will return again and again to have them maintained.

4. You can boost your reputation and increase customer loyalty.

By providing hair extensions as a specialised service, you can position your business as the go to for high end and versatile hair services.

• Become a specialist: Clients who are searching for quality hair extensions are always much more likely to visit hair stylists who are known for them.
• Gain client trust: Clients always trust hair stylists who offer quality products and services. Once the trust is gained you will automatically gain their loyalty.

5. Encourage Repeat Business with Maintenance Services.

Unless your Chesney Hawks you’ll never build a business on one hit wonders!

This is when your maintenance services come into play as they can massively help to build business income. Where hair extensions require regular care this in turn creates ongoing opportunities for more client bookings moving forward.

• Regular refits: Hair extensions need to be removed, re applied or replaced every 6 to 12 weeks depending on the installation method used and the client’s hair. This will mean that clients will need to return on a regular basis.
• Aftercare Products: Offering hair stylist recommended after care products to maintain the extensions is not only a great way for you to ensure that clients achieve the best results from their hair extensions, but it can also provide a steady stream of extra sales income too.

6. Enhance your reputation.

Offering hair extensions can position your salon as a luxury brand, setting you apart from other salons or hair stylists.

• Luxury appeal: Clients associate hair extensions with luxury and customers who are looking for premium hair services will be more likely to check you out when searching for the perfect hair stylist.
• Recommendation: Happy clients love to share their experience, whether it’s through social media or personal referrals to friends and family which all helps to enhance your reputation and gain new clients.

Key benefits of offering hair extensions:

• Increased revenue: Clients are usually willing to pay more for premium services, so offering hair extensions is a great way to help elevate your income.
• Client retention: Hair extensions can lead to ongoing business, creating a larger and steadier customer list.
• Brand reputation: Offering hair extensions can set your business apart from others and becoming known as a specialist in your field can do wonders for your reputation.

In summery:

Including hair extensions to your list of services really can transform your hair business.

By investing in great products, offering specialised hair extension services, and promoting the required ongoing care, you’ll be able to attract a loyal client base who will love what you offer.

All of this can manifest itself into a recurring stream of bookings and lead to your business growing.

So if you’re new to hair extensions or if you’re looking to expand your list of hair services, introducing hair extensions is a strategic move that can elevate your hair business right up to the next level!